ALTR/EGO

Welcome to a new age in non-conformity with ALTR/EGO, the bold rebrand of Cufflinks, Inc. Let your ALTR/EGO take center stage and embrace your hidden persona: provocative, witty, unapologetic, and smart. This new identity calls you to break free from the ordinary, unleash your unique style, and stand out from the pack. Stop fighting to fit in—own your essence, challenge expectations, and live boldly. ALTR/EGO isn’t just a statement; it’s a mindset and a movement.

233 products

  • Bicycle Pocket Square Image 1

    Bicycle Pocket Square

    Bicycle Pocket Square

    star rating 4 reviews
    ALTR/EGO
    £31.00 GBP
    £31.00 GBP £31.00 GBP
    ALTR/EGO
  • Black Plaid Stag Men's Tie Image 1

    Black Plaid Stag Men's Tie

    Black Plaid Stag Men's Tie

    star rating 4 reviews
    ALTR/EGO
    £53.00 GBP
    £53.00 GBP £53.00 GBP
    ALTR/EGO
  • Fa La La Holiday Pocket Square Image 1

    Fa La La Holiday Pocket Square

    Fa La La Holiday Pocket Square

    star rating 4 reviews
    ALTR/EGO
    £31.00 GBP
    £31.00 GBP £31.00 GBP
    ALTR/EGO
  • American Waving Flag Cufflinks and Tie Bar Gift Set Image 1

    American Waving Flag Cufflinks and Tie Bar Gift Set

    American Waving Flag Cufflinks and Tie Bar Gift Set

    star rating 4 reviews
    ALTR/EGO
    £92.00 GBP
    £92.00 GBP £92.00 GBP
    ALTR/EGO
  • Silver Texas Cufflinks and Lapel Pin Gift Set Image 1

    Silver Texas Cufflinks and Lapel Pin Gift Set

    Silver Texas Cufflinks and Lapel Pin Gift Set

    star rating 4 reviews
    ALTR/EGO
    £75.00 GBP
    £75.00 GBP £75.00 GBP
    ALTR/EGO
  • SALE
    Celtic Knot Shamrock Lapel Pin Image 1

    Celtic Knot Shamrock Lapel Pin

    SALE

    Celtic Knot Shamrock Lapel Pin

    star rating 4 reviews
    ALTR/EGO
    £19.00 GBP
    £27.00 GBP £19.00 GBP
    ALTR/EGO
    SALE
  • SALE
    Celtic Knot Shamrock Cufflinks Image 1

    Celtic Knot Shamrock Cufflinks

    SALE

    Celtic Knot Shamrock Cufflinks

    star rating 4 reviews
    ALTR/EGO
    £43.00 GBP
    £61.00 GBP £43.00 GBP
    ALTR/EGO
    SALE
  • Apple Lapel Pin Image 1

    Apple Lapel Pin

    Apple Lapel Pin

    star rating 4 reviews
    ALTR/EGO
    £22.00 GBP
    £22.00 GBP £22.00 GBP
    ALTR/EGO
  • Real Estate Cufflinks Image 1

    Real Estate Cufflinks

    Real Estate Cufflinks

    star rating 4 reviews
    ALTR/EGO
    £63.00 GBP
    £63.00 GBP £63.00 GBP
    ALTR/EGO
  • Traveler Suitcase Cufflinks Image 1

    Traveler Suitcase Cufflinks

    Traveler Suitcase Cufflinks

    star rating 4 reviews
    ALTR/EGO
    £88.00 GBP
    £88.00 GBP £88.00 GBP
    ALTR/EGO
  • Floral Blue Pocket Square Image 1

    Floral Blue Pocket Square

    Floral Blue Pocket Square

    ALTR/EGO
    £31.00 GBP
    £31.00 GBP £31.00 GBP
    ALTR/EGO
  • Aboriginal Ornament Patterned Blue Pocket Square Image 1

    Aboriginal Ornament Patterned Blue Pocket Square

    Aboriginal Ornament Patterned Blue Pocket Square

    ALTR/EGO
    £31.00 GBP
    £31.00 GBP £31.00 GBP
    ALTR/EGO
  • Longhorn Steer Lapel Pin Image 1

    Longhorn Steer Lapel Pin

    Longhorn Steer Lapel Pin

    ALTR/EGO
    £48.00 GBP
    £48.00 GBP £48.00 GBP
    ALTR/EGO
  • Beer Aficionado Black Striped Mens Tie Image 1

    Beer Aficionado Black Striped Mens Tie

    Beer Aficionado Black Striped Mens Tie

    ALTR/EGO
    £53.00 GBP
    £53.00 GBP £53.00 GBP
    ALTR/EGO
  • Bad To The Bone Pumpkin Black Men's Socks Image 1

    Bad To The Bone Pumpkin Black Men's Socks

    Bad To The Bone Pumpkin Black Men's Socks

    ALTR/EGO
    £16.00 GBP
    £16.00 GBP £16.00 GBP
    ALTR/EGO
  • Card Suits Casino Blue Men's Socks Image 1

    Card Suits Casino Blue Men's Socks

    Card Suits Casino Blue Men's Socks

    ALTR/EGO
    £16.00 GBP
    £16.00 GBP £16.00 GBP
    ALTR/EGO
  • Silver Cross Cufflinks Image 1

    Silver Cross Cufflinks

    Silver Cross Cufflinks

    star rating 4 reviews
    ALTR/EGO
    £63.00 GBP
    £63.00 GBP £63.00 GBP
    ALTR/EGO
  • Best Dad Cufflinks Image 1

    Best Dad Cufflinks

    Best Dad Cufflinks

    star rating 4 reviews
    ALTR/EGO
    £63.00 GBP
    £63.00 GBP £63.00 GBP
    ALTR/EGO
  • Music Notes Gift Set Image 1

    Music Notes Gift Set

    Music Notes Gift Set

    ALTR/EGO
    £88.00 GBP
    £88.00 GBP £88.00 GBP
    ALTR/EGO
  • Holiday Tree Gift Set Image 1

    Holiday Tree Gift Set

    Holiday Tree Gift Set

    ALTR/EGO
    £101.00 GBP
    £101.00 GBP £101.00 GBP
    ALTR/EGO
  • Beer Aficionado Gift Set Image 1

    Beer Aficionado Gift Set

    Beer Aficionado Gift Set

    ALTR/EGO
    £149.00 GBP
    £149.00 GBP £149.00 GBP
    ALTR/EGO
  • Wine Lover Gift Set Image 1

    Wine Lover Gift Set

    Wine Lover Gift Set

    ALTR/EGO
    £105.00 GBP
    £105.00 GBP £105.00 GBP
    ALTR/EGO
  • Santa Pug Gift Set Image 1

    Santa Pug Gift Set

    Santa Pug Gift Set

    star rating 4 reviews
    ALTR/EGO
    £101.00 GBP
    £101.00 GBP £101.00 GBP
    ALTR/EGO
  • Argyle Dot Multi Pocket Square Image 1

    Argyle Dot Multi Pocket Square

    Argyle Dot Multi Pocket Square

    star rating 4 reviews
    ALTR/EGO
    £31.00 GBP
    £31.00 GBP £31.00 GBP
    ALTR/EGO
  • Eagle Hidden Message Tie Bar Image 1

    Eagle Hidden Message Tie Bar

    Eagle Hidden Message Tie Bar

    star rating 4 reviews
    ALTR/EGO
    £44.00 GBP
    £44.00 GBP £44.00 GBP
    ALTR/EGO
  • Antique Clock Gradient Pocket Square Image 1

    Antique Clock Gradient Pocket Square

    Antique Clock Gradient Pocket Square

    ALTR/EGO
    £31.00 GBP
    £31.00 GBP £31.00 GBP
    ALTR/EGO
  • Beer Aficionado Black Multi Pocket Square Image 1

    Beer Aficionado Black Multi Pocket Square

    Beer Aficionado Black Multi Pocket Square

    ALTR/EGO
    £31.00 GBP
    £31.00 GBP £31.00 GBP
    ALTR/EGO
  • Holiday Tree Tie Bar Image 1

    Holiday Tree Tie Bar

    Holiday Tree Tie Bar

    ALTR/EGO
    £44.00 GBP
    £44.00 GBP £44.00 GBP
    ALTR/EGO
  • Autumn Air Tan Men's Socks Image 1

    Autumn Air Tan Men's Socks

    Autumn Air Tan Men's Socks

    ALTR/EGO
    £16.00 GBP
    £16.00 GBP £16.00 GBP
    ALTR/EGO
  • Beer Day Snacks Black Men's Socks Image 1

    Beer Day Snacks Black Men's Socks

    Beer Day Snacks Black Men's Socks

    ALTR/EGO
    £16.00 GBP
    £16.00 GBP £16.00 GBP
    ALTR/EGO
  • Golf Clubs Cufflinks Image 1

    Golf Clubs Cufflinks

    Sold out

    Golf Clubs Cufflinks

    ALTR/EGO
    £63.00 GBP
    £63.00 GBP £63.00 GBP
    ALTR/EGO
    Sold out
  • Silver Building Block Cufflinks Image 1

    Silver Building Block Cufflinks

    Sold out

    Silver Building Block Cufflinks

    star rating 4 reviews
    ALTR/EGO
    £75.00 GBP
    £75.00 GBP £75.00 GBP
    ALTR/EGO
    Sold out
  • Stars and Stripes Pocket Square Image 1

    Stars and Stripes Pocket Square

    Sold out

    Stars and Stripes Pocket Square

    ALTR/EGO
    £31.00 GBP
    £31.00 GBP £31.00 GBP
    ALTR/EGO
    Sold out
  • Cufflinks Inc - New York State Seal Enamel Cufflinks Image 1

    New York State Seal Cufflinks

    Sold out

    New York State Seal Cufflinks

    star rating 4 reviews
    ALTR/EGO
    £63.00 GBP
    £63.00 GBP £63.00 GBP
    ALTR/EGO
    Sold out
  • SALE
    Pineapple Lapel Pin Image 1

    Pineapple Lapel Pin

    Sold out

    Pineapple Lapel Pin

    star rating 4 reviews
    Cufflinks, Inc.
    £22.00 GBP
    £43.00 GBP £22.00 GBP
    ALTR/EGO
    Sold out
  • Compass Tie Bar Image 1

    Compass Tie Bar

    Sold out

    Compass Tie Bar

    star rating 4 reviews
    ALTR/EGO
    £44.00 GBP
    £44.00 GBP £44.00 GBP
    ALTR/EGO
    Sold out
  • SALE
    Blue Flower Cufflinks Image 1

    Blue Flower Cufflinks

    Sold out

    Blue Flower Cufflinks

    star rating 4 reviews
    Cufflinks, Inc.
    £9.00 GBP
    £31.00 GBP £9.00 GBP
    ALTR/EGO
    Sold out
  • Compass Gift Set Image 1

    Compass Gift Set

    Sold out

    Compass Gift Set

    star rating 4 reviews
    ALTR/EGO
    £92.00 GBP
    £92.00 GBP £92.00 GBP
    ALTR/EGO
    Sold out
  • American Flag Cufflinks and Lapel Pin Gift Set Image 1

    American Flag Cufflinks and Lapel Pin Gift Set

    Sold out

    American Flag Cufflinks and Lapel Pin Gift Set

    star rating 4 reviews
    Cufflinks, Inc.
    £88.00 GBP
    £88.00 GBP £88.00 GBP
    ALTR/EGO
    Sold out
  • Stainless Steel Round Infinity Engravable Cufflinks Image 1

    Stainless Steel Round Infinity Engravable Cufflinks

    Sold out

    Stainless Steel Round Infinity Engravable Cufflinks

    Cufflinks, Inc.
    £35.00 GBP
    £35.00 GBP £35.00 GBP
    ALTR/EGO
    Sold out
  • Holiday Experience Box Set Image 1

    Holiday Experience Box Set

    Sold out

    Holiday Experience Box Set

    ALTR/EGO
    £200.00 GBP
    £200.00 GBP £200.00 GBP
    ALTR/EGO
    Sold out